Warner Bros. Sends Angelina Jolie Movie Direct (Off-topic)

by miniming, Friday, June 04, 2021, 08:21 (19 days ago)

Warner Bros. Sends Angelina Jolie Movie Direct to Video-on-Demand in New India Strategy

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A pandemic first in India for a major Hollywood studio.

Angelina Jolie-led neo-Western action thriller Those Who Wish Me Dead has become the first Warner Bros. movie to debut directly on video-on-demand in India during the ongoing coronavirus pandemic. Justice League Snyder Cut doesn't count as it was never planned for theatres. That signals a new strategy for the studio in India that had previously held onto the only-in-cinemas belief against all odds. This while its parent company WarnerMedia pioneered a day-and-date release push in the US, with every 2021 Warner Bros. title premiering on HBO Max and in cinemas at the same time. Warner Bros.' cinemas-first approach in India hit ridiculous heights in April when deep into the debilitating second national COVID-19 wave, the Mortal Kombat reboot was released in select screens in just five Indian states.

With cinemas shut nationwide soon after, Those Who Wish Me Dead — from Taylor Sheridan, the creator of Yellowstone, and the writer of Sicario, and Hell or High Water — that was slated to release May 14 worldwide had no chance for a theatrical release in India. And though it was promoted as an “only in cinemas” title by the Warner Bros. India — albeit in a generic, non-customised trailer on its YouTube channel — it has abandoned those plans now with the reopening of cinemas very unclear. India is still reporting new coronavirus cases and deaths every day — 1.34 lakh cases and over 2,800 dead yesterday — than it did at the height of first peak of the pandemic in September last year. And those are just the official numbers. pg slot


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