Why Belief And Mindset Are So Important For Our Creativity (Off-topic)

by miniming, Thursday, June 03, 2021, 07:20 (20 days ago)

Why Belief And Mindset Are So Important For Our Creativity


The Pygmalion effect, or Rosenthal effect, is a psychological phenomenon wherein high expectations lead to improved performance in a given area. Traditionally this has been a phenomenon in which the high expectations come from others as opposed to ourselves, but recent research from INSEAD highlights how high self-expectations can be similarly powerful.

The research focused especially on creativity and found that we're all capable of improving our creativity if we adopt the right mindset and have the right encouragement.

"To ensure a constant stream of high-quality ideas, managers need to help employees recognize that creativity is an acquired skill and provide opportunities for learning from creative experiences," the researchers explain.

Creative manufacturing
The researchers conducted their work in a manufacturing firm that makes advanced electro-optic technologies. The average age of each employee was 50, with many of the workers having been at the plant for over 20 years. In other words, they were old hands.

In 2007 the company launched an ideation platform that encouraged employees to suggest ideas for improving the workplace. Each idea was reviewed by managers, with feedback offered. Additionally, the ideas were rated by a panel of experts for their originality, feasibility, and usefulness.

This feedback offered up an obvious opportunity for learning and improving one's creativity, and the researchers wanted to examine if this actually happened, and if so, were particular circumstances most conducive to facilitating such an improvement.

Becoming more creative
The results suggest that there was a clear division among the workforce, with some employees able to improve their creativity consistently over time, whereas others lagged behind.

The authors suggest that whereas attempts to boost creativity within organizations, such as the launch of ideation platforms, can provide an initial spike of activity before settling into consistent patterns again. These patterns often coalesce around ideas and approaches that have worked in the past.

After tracking the creative trajectory of employees over a seven-year period in terms of the number of ideas they proposed and the general quality of them some clear trends began to emerge.

A learning orientation
Central to our success with creativity is a learning orientation. In other words, when we believe that our creative skills can grow with effort, then we do indeed tend to become better at creativity, both in terms of the speed and quality of the ideas we generate. What's more, this endures even when it becomes that bit harder to gravitate away from tried-and-tested solutions.

When people had a performance orientation, however, which the researchers define as being more focused on how you appear to others, there tended to be an initial surge of creativity, which then waned over time as their creativity withered.

The researchers suggest that the performance and learning orientations fit nicely onto the fixed and growth mindset so notably proposed by Stanford's Carol Dweck, with performance-oriented individuals believing their creativity was largely fixed, whereas learning-oriented people thought it was malleable.

Persistence is key
Tapping into this exploration of our creative mindset was a second study from the Kellogg School, which explored how our beliefs about the longevity of creativity can undermine our efforts.

“People think their best ideas are coming fast and early,” the researchers say. “In fact, you’re either not seeing any drop-off in quality, or your ideas get better.”



Why Belief And Mindset Are So Important For Our Creativity

by cpn2021 ⌂ @, Thursday, June 03, 2021, 21:20 (19 days ago) @ miniming

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